![Moutai-branded cocktails on a table next to cocktail shakers and Moutai Feitian bottles.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29716/1-750x435-c.jpg)
Baijiu, the country’s home-grown firewater, accounts for more than a third of all spirits volumes drunk globally and more than a quarter of sales value. And while it’s gone through a tough few years in the wake of President Xi Jinping’s anti-corruption crackdown, China’s hard liquor market appears to be turning a corner.