Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world’s most valuable spirit, according to Brand Finance.
Baijiu’s share of total brand value grew from 23% in 2016 to 37.5% in 2017. The surge saw the Chinese beverage, which is made from wheat, overtake Whisky, which dropped from 37% in 2016 to 28% in 2017.