April 7, 2017

Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world’s most valuable spirit, according to Brand Finance.

Baijiu’s share of total brand value grew from 23% in 2016 to 37.5% in 2017. The surge saw the Chinese beverage, which is made from wheat, overtake Whisky, which dropped from 37% in 2016 to 28% in 2017.

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