Chinese style lanterns hanging against the night sky with the Kweichow Moutai logo.
June 2, 2015

Baijiu is an integral essence of China: a source of inspiration to poets; a link between business partners, relatives and friends; and a celebration symbol for the Lunar New Year plus other festivals, and for special family events like weddings.

Baijiu (pronounced “bye-joe”), variously translated as “white wine,” “white alcohol” or “white liquor,” accounts for more than one-third of spirits consumed in the world every year, though very few in the West have heard of it. There are over 10,000 manufacturers in China where it has been a part of their culture for more than a thousand years.

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