Lightbulbs at a bar
January 7, 2022

(Via Bloomberg)

Buffalo Trace, in Frankfort, Ky., is known for bottling some of the world’s most sought-after whiskeys such as Pappy Van Winkle and a rare, half-century-old bourbon. But when the distillery released its latest brown spirit last month, it was met with an outpour of curiosity: a “Baijiu Style Spirit,” part of an ongoing experimental series. The limited release is intended to evoke a category of liquor from China that happens to be the bestselling one on the planet, yet it struggles to gain traction outside its home country. Response to this latest entry could signal whether or not American drinkers are finally willing to build a bridge to baijiu…

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