Quiz: What is the most valuable alcoholic drink brand in the world? And what is the largest spirits category?
The global component of those questions should be a clue. The answer for both lies overseas. And it’s not beer or vodka, whiskey or wine.
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Kweichow Moutai (贵州茅台) is the most famous spirit in China. It is the first choice of government officials and business elites to entertain their distinguished counterparts both foreign and domestic.
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The Japanese concept of “Shinobu” meaning endurance, perseverance, and patience is of constant inspiration to the whisky makers of The Shinobu Distillery in Niigata.
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Crafted with a 500-year-old technique using indica rice and black koji fermentation, then artfully aged in bourbon barrels, Hayashi Whisky draws from Okinawa’s rich awamori tradition, then masterfully imagines something new: a radiant and refined Japanese whisky that embodies the quiet intrigue of Pacific island life.
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Quiz: What is the most valuable alcoholic drink brand in the world? And what is the largest spirits category?
The global component of those questions should be a clue. The answer for both lies overseas. And it’s not beer or vodka, whiskey or wine.
