Filled shot glass beside Moutai Feitian bottle on table.
February 15, 2018

Leading independent branded business valuation and strategy consultancy, Brand Finance, has published its 2018 Global 500 report, which details the world’s most valuable brands, including the most valuable drinks brands.

The list is compiled using what Brand Finance calls its ‘Royalty Relief approach’, which involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of that brand. The overall brand value also includes a brand strength index and estimated brand revenues.

This year’s Brand Finance Global 500 report has seven alcoholic drinks brands in its top 500, with both the most valuable drinks brand and the overall fastest-growing brand both hailing from China.

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