Moutai-branded cocktails on a table next to cocktail shakers and Moutai Feitian bottles.

5 Chinese Brands Rank Among World’s Most Valuable Spirits Brands

Leading independent branded business valuation and strategy consultancy, Brand Finance, has produced its ‘Spirits 50’ report, which details the...

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Bottle of Shui Jing Fang Wellbay and pink baijiu cocktail with ice and lemon slices placed on a bar counter.

How to Drink Baijiu

Baijiu is a kind of alcohol native and revered by the Chinese people. On the contrary, it is one of...

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Rows of baijiu earthenware jars sealed for maturation in a warehouse.

Baijiu Is the Liquor You Need to Know

If there’s one stop that stands out along Jordan Porter’s top-rated Chengdu Classics tour—aside from a heavily spiced, and deeply savory,...

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Distillery worker pouring large woven basket full of grains onto a big pile.

Can Baijiu, China’s sorghum firewater, Go Global?

Distillers at Kweichow Moutai, the world’s most valuable alcoholic-drinks firm, like to tell an old story about their company’s first...

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Shui Jing Fang Wellbay box and bottle on a restaurant table surrounded by Moutai shot glasses, wine glasses, and cocktails.

What is Baijiu and Why is it The Hottest New Spirit to Try in 2019?

If you lately happen upon baijiu (pronounced BUY-joe) as a cocktail ingredient at your favorite hot spot, take note. The latest...

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Luzhou Laojiao Zisha Daqu baijiu bottles lined up.

Baijiu Beckons – What Experts Predict What You Will Be Drinking in 2019

Beverage trends, much like the food trends that they complement, are often ephemeral — today’s beverage of choice may...

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Moutai Feitian being poured into a cocktail shaker.

China’s first Baijiu sommelier class shows ambitions

The culture of drinking Baijiu, which translates to white alcohol, runs deep in China. Now the country is taking...

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Row of Moutai shot glasses in front of a row of Moutai Feitian boxes.

Chinese baijiu market dominates the world’s most valuable spirits list once again, Moutai retains top spot.

In the 2018 Brand Finance Spirits 50 report, Moutai grew by 73%, followed by Wuliangye baijiu, which was also the fastest-growing...

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A small stream of liquid dribbling down the mouth of a diagonally-cut bamboo piece.

It’s time YOU tried Baijiu! Chinese spirit tipped to go stratospheric in the UK in 2019.

Mulled wine has long been Brits’ festive tipple of choice, but there’s a new contender on the drinks scene...

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Pink Baijiu cocktail with mint on top in a whisky glass decorated with painted fowl with mist spilling from the top.

China Training Sommelier Army for Global Battle to Make Baijiu the New Whisky

China’s mission to protect its economy now includes a college where students study booze. The US$58 million school –...

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Lightbulbs at a bar

China Answers Trade Battle with a Bottle

YIBIN, China – China’s mission to protect its economy now includes a college where the students study booze. This...

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Masahiro Okinawa Gin bottle lying on a large rock by the sea, next to shekwasha fruits and a filled glass with liquor, ice, and cut shekwasha.

Masahiro Gin from Japan debuts in the US Market

CNS Imports is proud to be one of the first to offer Masahiro Gin from Japan. View the product...

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