February 19, 2016

“Chihuo” is the Chinese word for foodie. Originated on Weibo, The Chihuo Team started as food bloggers with a focus primarily in Southern California. As popularity arises, The Chihuo Team has expanded its social media coverage to website, WeChat, Facebook, and Instagram, as well as its geographic coverage to San Francisco, Seattle, New York, Chicago, Texas, Boston, etc. Altogether, Chihuo now has a reach of well over 300,000 social media followers.

Chinese celebrate Lunar New Year as if westerners celebrate Christmas; it is no doubt the single most important holiday for all Chinese. The Chihuo Chinese New Year Celebration Dinner provided a chance for those Chinese students and young working professionals to gather and celebrate Chinese New Year in a place other than their hometown.

It is not Chinese New Year without some traditional Chinese food and a baijiu toast, and Moutai made sure to bring in the Chinese New Year holiday spirit for all. Moutai cocktails were served throughout the night while 10 famous Chinese restaurants in Los Angeles area prepared more than 20 traditional Chinese dishes.

Chihuo CNY Celebration Dinner at The Holding Co. Photographer: Matt Li