Menu Decoder: Meet Baijiu, China’s Favorite Spirit
Last year, the U.S. imported some $462.8 billion worth of goods from China. One thing virtually absent from those...
The world’s most valuable liquor company is now Chinese
The company that makes China’s eye-wateringly strong Moutai drink is edging out Diageo (DEO), the owner of Johnnie Walker,...
How China’s Kweichow Moutai Is Intoxicating Liquor Market
When Chinese President Xi Jinping started to tackle official displays of excess more than three years ago, one local...
Moser: You Are Not Going To Stop China
The ambition of Chinese wine producers to play among the world’s top players is “unbelievable”, says Lenz Moser, consultant...
The World’s Most Valued Spirit Is One You (Probably) Haven’t Heard Of
Brand Finance released its annual report on the most valuable beer and spirit brands, and for the first time,...
Chinese Baijiu overtakes whisky as most valuable spirit
Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world’s most valuable spirit, according to Brand...
Baijiu: The World’s Most-Consumed Yet Least Understood Alcohol
Unlike tequila or vodka, baijiu (白酒 báijiǔ), which literally means “clear liquor,” has yet to become popular in the...
The Future of Southern Drinking
Some think that historiography is a science more or less like ballistics; that the careful plotting of where a...
How to drink baijiu: Beijing’s pros share their tips
It’s the most widely drunk hard liquor in the world but it’s rarely found on cocktail menus. Baijiu, distilled...
Is the Baijiu Hype Really All That?
As spirits go, baijiu (BYE-joe), which is Chinese for “white spirit,” must suffer from a serious inferiority complex in...
History in a Bottle: The Story of Moutai
In China, there is an alcohol that’s been credited with improving international relations and uniting opposing empires. Described as...
Five Eye-Opening Examples of the World’s Most Popular Unknown Spirit
The most-consumed spirit in the world—one that represents 35 percent of total global consumption—is a high-proof potable that few...