Kweichow Moutai Feitian products and merchandise next to Shui Jing Fang Wellbay bottles and boxes and a terracotta soldier miniature statue.

Why the World’s Most Popular Spirit Isn’t Officially Recognized by the U.S. Government – Inside Hook

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Two backlit distillery workers shoveling sorghum.

You might not have heard much about baijiu, but just 1 sip of this powerful spirit will...

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Pink Baijiu cocktail with mint on top in a whisky glass decorated with painted fowl with mist spilling from the top.

“Moutai Cocktail creation by William Tsui of Lazy Bear Restaurant (Two Michelin Stars)”

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Two half-filled baijiu shot glasses held beside each other above table of Moutai Feitian bottles.

‘Drunk in China’ Review: The Proletariat’s White Wine

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Pink baijiu cocktail set on a bar counter in a glass with ice and a toothpick with a lemon slice and lycheee.

Are Baijiu Cocktails the Next Trend?

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Rows of baijiu earthenware jars sealed for maturation in a warehouse.

Baijiu: The World’s Most Popular Spirit, Explained

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Filled shot glass beside Moutai Feitian bottle on table.

Moutai remains world’s most valuable spirit

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Moutai Feitian being poured into a cocktail shaker.

Why Baijiu Belongs on the Backbar

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Kujira 20 Year Ryukyu Whisky bottle placed on a gray tabletop in a small Zen garden next to rocks and a tree branch.

Kujira Ryukyu 20 Year Old Is An Import Rice Whisky Potentially Worth Hunting Down

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Cantaloupe green cocktail in a martini glass topped with white foam and flower petals on a stone table decorated with potted plants.

When Will Baijiu Become Mainstream?

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Moutai-branded cocktails on a table next to cocktail shakers and Moutai Feitian bottles.

5 Chinese Brands Rank Among World’s Most Valuable Spirits Brands

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Bottle of Shui Jing Fang Wellbay and pink baijiu cocktail with ice and lemon slices placed on a bar counter.

How to Drink Baijiu

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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