SFD Baijiu Cover Photo

Why the World’s Most Popular Spirit Isn’t Officially Recognized by the U.S. Government – Inside Hook

The world’s most popular spirit. The most-talked about American whiskey style in years. Steven Soderbergh’s Singani 63. What do...

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Baijiu bottles on bar top.

You might not have heard much about baijiu, but just 1 sip of this powerful spirit will...

IF YOU ARE from China, you probably know more about baijiu than I do. But if you are not from China,...

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Moutai cocktail being made.

“Moutai Cocktail creation by William Tsui of Lazy Bear Restaurant (Two Michelin Stars)”

Watch Video Below:

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Lightbulbs at a bar

‘Drunk in China’ Review: The Proletariat’s White Wine

Newcomers to China are usually horrified by their first encounter with baijiu, the fiery spirit consumed at banquets and...

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Are Baijiu Cocktails the Next Trend?

The base liquor in a cocktail is essential for its character and style. Currently there are six main spirits...

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Article Cover Photo

Baijiu: The World’s Most Popular Spirit, Explained

If you lately happen upon baijiu (pronounced BUY-joe) as a cocktail ingredient at your favorite hot spot, take note....

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Baijiu Bottles

Moutai remains world’s most valuable spirit

Chinese baijiu Moutai has retained its position as the world’s most valuable spirit brand after growing 43% in brand...

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SFD Baijiu Cover Photo

Why Baijiu Belongs on the Backbar

On entering a baijiu distillery, it’s immediately evident that a unique spirit is being crafted. The sweet-and-sour funk of...

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Kujira 20 years

Kujira Ryukyu 20 Year Old Is An Import Rice Whisky Potentially Worth Hunting Down

Japanese rice whisky, as we’ve spoken to in the past, is a curious little category that is finding some...

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When Will Baijiu Become Mainstream?

Baijiu is the world’s most consumed liquor by volume — by far. A consulting agency, Brand Finance, recently released a...

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5 Chinese Brands Rank Among World’s Most Valuable Spirits Brands

Leading independent branded business valuation and strategy consultancy, Brand Finance, has produced its ‘Spirits 50’ report, which details the...

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How to Drink Baijiu

Baijiu is a kind of alcohol native and revered by the Chinese people. On the contrary, it is one of...

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