![Kweichow Moutai Feitian products and merchandise next to Shui Jing Fang Wellbay bottles and boxes and a terracotta soldier miniature statue.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29708/Screenshot-2023-10-24-171808-420x244-c.png)
Why the World’s Most Popular Spirit Isn’t Officially Recognized by the U.S. Government – Inside Hook
The world’s most popular spirit. The most-talked about American whiskey style in years. Steven Soderbergh’s Singani 63. What do...
You might not have heard much about baijiu, but just 1 sip of this powerful spirit will...
IF YOU ARE from China, you probably know more about baijiu than I do. But if you are not from China,...
![Pink Baijiu cocktail with mint on top in a whisky glass decorated with painted fowl with mist spilling from the top.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29769/Screenshot-2023-11-02-133431-420x244-c.png)
“Moutai Cocktail creation by William Tsui of Lazy Bear Restaurant (Two Michelin Stars)”
Watch Video Below:
![Two half-filled baijiu shot glasses held beside each other above table of Moutai Feitian bottles.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29713/Screenshot-2023-10-24-172712-420x244-c.png)
‘Drunk in China’ Review: The Proletariat’s White Wine
Newcomers to China are usually horrified by their first encounter with baijiu, the fiery spirit consumed at banquets and...
![Pink baijiu cocktail set on a bar counter in a glass with ice and a toothpick with a lemon slice and lycheee.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29771/Baijiu-Triple-8-China-Bar-Bingham-7-420x244-c.jpg)
Are Baijiu Cocktails the Next Trend?
The base liquor in a cocktail is essential for its character and style. Currently there are six main spirits...
![Rows of baijiu earthenware jars sealed for maturation in a warehouse.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29775/Process_Maturing-e1698964082870-420x244-c.jpg)
Baijiu: The World’s Most Popular Spirit, Explained
If you lately happen upon baijiu (pronounced BUY-joe) as a cocktail ingredient at your favorite hot spot, take note....
![Filled shot glass beside Moutai Feitian bottle on table.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29721/DSC_0002-420x244-c.jpg)
Moutai remains world’s most valuable spirit
Chinese baijiu Moutai has retained its position as the world’s most valuable spirit brand after growing 43% in brand...
![Moutai Feitian being poured into a cocktail shaker.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29726/Step-1-420x244-c.jpg)
Why Baijiu Belongs on the Backbar
On entering a baijiu distillery, it’s immediately evident that a unique spirit is being crafted. The sweet-and-sour funk of...
![Kujira 20 Year Ryukyu Whisky bottle placed on a gray tabletop in a small Zen garden next to rocks and a tree branch.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29772/Kujira-20yr-with-stone-and-sand-1-420x244-c.jpg)
Kujira Ryukyu 20 Year Old Is An Import Rice Whisky Potentially Worth Hunting Down
Japanese rice whisky, as we’ve spoken to in the past, is a curious little category that is finding some...
![Cantaloupe green cocktail in a martini glass topped with white foam and flower petals on a stone table decorated with potted plants.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29773/Hidden-Dragon-420x244-c.jpg)
When Will Baijiu Become Mainstream?
Baijiu is the world’s most consumed liquor by volume — by far. A consulting agency, Brand Finance, recently released a...
![Moutai-branded cocktails on a table next to cocktail shakers and Moutai Feitian bottles.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29716/1-420x244-c.jpg)
5 Chinese Brands Rank Among World’s Most Valuable Spirits Brands
Leading independent branded business valuation and strategy consultancy, Brand Finance, has produced its ‘Spirits 50’ report, which details the...
![Bottle of Shui Jing Fang Wellbay and pink baijiu cocktail with ice and lemon slices placed on a bar counter.](https://q182e5.p3cdn1.secureserver.net/wp-content/uploads/fly-images/29774/MG_1234-420x244-c.jpg)
How to Drink Baijiu
Baijiu is a kind of alcohol native and revered by the Chinese people. On the contrary, it is one of...