Kweichow Moutai Feitian cases being transported on trolleys.

The world’s most valuable liquor company is now Chinese

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Moutai Feitian bottle splashing into water.

How China’s Kweichow Moutai Is Intoxicating Liquor Market

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Moutai cocktail in front of a carousel.

Moser: You Are Not Going To Stop China

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Diagonal rows of Hong Kong Baijiu bottles on a table.

The World’s Most Valued Spirit Is One You (Probably) Haven’t Heard Of

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Two half-filled baijiu shot glasses held beside each other above table of Moutai Feitian bottles.

Chinese Baijiu overtakes whisky as most valuable spirit

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Row of Moutai shot glasses in front of a row of Moutai Feitian boxes.

Baijiu: The World’s Most-Consumed Yet Least Understood Alcohol

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Glass shelf with rows of different Kinmen Kaoliang baijiu products displayed.

The Future of Southern Drinking

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Cocktail in a glass with a lemon slice next to Moutai shot glasses.

How to drink baijiu: Beijing’s pros share their tips

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Three pairs of hands clinking filled baijiu shot glasses with the Moutai logo together over a festive dinner table dressed with a red tablecloth.

Moutai Sensorium Event

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Bottle of Moutai Feitian and filled baijiu shot glass with the Moutai logo placed on a bartop.

Is the Baijiu Hype Really All That?

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Rows of terracotta pots for aging baijiu.

History in a Bottle: The Story of Moutai

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Tray of Eastern Elixir Shui Jing Fang cocktails.

Five Eye-Opening Examples of the World’s Most Popular Unknown Spirit

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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