Bottle of Moutai Feitian and filled baijiu shot glass with the Moutai logo placed on a bartop.

A New Empire of Baijiu?

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Rows of terracotta pots for aging baijiu.

Can China’s National Spirit Baijiu Go Global?

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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A field of sorghum in the Chinese countryside.

What’s Baijiu, and Where Does Its Unique Flavor Come From?

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Filled shot glass beside Moutai Feitian bottle on table.

World’s Most Valuable and Fastest-Growing Drinks Brands Hail from China

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Closeup of a stalk of sorghum in a field.

China Imports U.S. Sorghum to Feed Ducks, make Baijiu

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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A small stream of liquid dribbling down the mouth of a diagonally-cut bamboo piece.

Baijiu Distiller in Sichuan Sees Heady Times Ahead

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Kweichow Moutai Feitian cases being transported on trolleys.

China’s Brand Marvels

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Various baijiu boxes and bottles lined up on a reception table.

Forbes: The Chinese Moonshine That Packs A Punch

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Lightbulbs at a bar

The Whiskey Wash Reviews Vinn Whiskey

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Lightbulbs at a bar

SquareMeal: Chateau Changyu Moser XV feature

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Glass shelf with rows of different Kinmen Kaoliang baijiu products displayed.

IWSC Celebrates Rise in Asian Spirits

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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Shui Jing Fang Wellbay box and bottle on a restaurant table surrounded by Moutai shot glasses, wine glasses, and cocktails.

Menu Decoder: Meet Baijiu, China’s Favorite Spirit

Established history. Exciting future. Four decades ago from their hometown in California, Jim and Sue Chen founded CNS by...

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